The Sugar Factory American Brasserie brings extravagant celeb-endorsed sweets to the Meatpacking District

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The Sugar Factory American Brasserie has expanded to the East Coast, opening a new location at 46 Gansevoort Street. The new 3,000 square-foot brasserie and retail store will deliver ‘Willy Wonka’ appeal that has made the Vegas chain a favorite with celebs, including Nicki Minaj, Katy Perry and Rihanna.

Britney Spears celebrated her now called-off engagement at the Vegas location in 2011, and Eva Longoria feted her birthday with a red velvet cake.

The New York City menu offers a variety of eats, sweets and treats, including everything from waffles and pancakes to salads, burgers and pizzas.

Executive Chef Michael Gillet mixes his French heritage with his pastry expertise, to create signature American dishes with a unique twist, like the S’mores Crepe, stuffed with toasted marshmallows, crushed graham crackers, melted chocolate chunks and vanilla ice cream.

“I’ve learned a lot from Jacques Torres” says Gillet, the famous chocolatier. “I like to make American favorites with a French influence.”

Sugar Factory’s Eggs Benedict swaps the traditional English muffin with scalloped potatoes for a unique take on the classic breakfast favorite, finished with a topping of parmesan, candied bacon, grilled asparagus and hollandaise.

Along with old fashioned sundaes, shakes and desserts, Sugar Factory can feed your whole party at once with legendary desserts like The King Kong Sundae, which packs 24 scoops of ice cream, two cupcakes, and a heaping of toppings including Reese’s Pieces, waffle cones, cookies, and more-all topped off with giant swirly pops. It retails for a staggering $99.

A premium selection of fondues is also available, along with wine pairings for late-night dining or date night.

Chef Gillet’s favorite chocolate fondue, the Chocolate Gold, includes a gold-coated dark chocolate truffle, which is melted tableside into dark chocolate sauce. It is served with gold and chocolate truffles, gold-dusted gummy bears, chocolate-gold studded strawberries, a chocolate cupcake with a gold leaf, gold-dusted homemade chocolate bars and all of the toppings of your choice. The fondue is also served with a bottle of Dom Perignon Champagne and a glass of d’Or 50-year-old Cognac for the table. The cost for all that decadence: $1,000.

Looking to grab a drink that is also a show piece? The signature cocktails are 36-ounce concoctions served over dry ice. The Lollipop Passion is infused with coconut, pineapple and melon flavors, and adorned with candy necklaces and swirly lollipops.

Other candy-flavored cocktails include the Cherry Tootsie Pop, made with Three Olives chocolate and cherry vodkas, Godiva milk chocolate liqueur and cherry puree, and the Sour Apple Blow Pop Martini, which is topped with Bubble Gum Pop Rocks and finishes off with a bang – or, lots of mini pops.

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