App delivers personalized dining recommendations to your phone

Read on nydailynews.com.

Feeling burned by sites like Yelp? Quit relying on customer views and start getting personal.

Ness Computing yesterday released its biggest update yet for its popular restaurant recommendation app, Ness 2.0.

Ness has over half the user-provided ratings of Yelp and is quickly closing the gap. Ness has 4.5 million user-provided ratings, more than 300,000 downloads and 30 million-plus recommendations.

The update debuts a brand new interface that instantly recommends restaurants based on the kinds of places you like, what you’re in the mood for, and where you are, with a database of over 500,000 venues across the United States.

The personalized app, available exclusively for iPhone and iPod touch, anticipates your dining needs and summarizes the information you need for a personal recommendation.

“With Ness 2.0, we’ve built a product that anticipates what you’re looking for, then offers the fastest and easiest way to find restaurants tailored to your tastes,” said CEO and co-founder Corey Reese. “Instead of relying on reviews from strangers, Ness is all about you.”

Ness’ original list of restaurant options has been replaced with new visual slides called recommendation cards, that mimic the look of playing cards. Each card provides a photo that gives an immediate impression of each restaurant.

For each card you can quickly rate the places you’ve been, save places for later or dismiss big chains and places you’ve already been to enhance your recommendations. In just one swipe, Ness provides directions or booking reservations instantly.

“We’re dedicated to building a service that is deeply personal and intuitive. Different people have different tastes, so Ness makes unique recommendations for each customer — and each situation — rather than providing the same results for everyone in every situation,” Reese says.

Each card displays your personal likeness score, calculated by your saved ratings, to show how much Ness predicts you will like a place, and an explanation why Ness is making that recommendation. You can also share lists of restaurants with friends.

“We’re dedicated to building a service that is deeply personal and intuitive. Different people have different tastes, so Ness makes unique recommendations for each customer – and each situation – rather than providing the same results for everyone in every situation,” says Reese.

Ness is available for free from the App Store on iPhone and iPod touch at www.appstore.com/ness.

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